Title :	Business marketing : connecting strategy, relationships, and learning
Material Type:	printed text
Authors:	Dwyer, F. Robert, Author ; Tanner, John F., Associated Name
Edition statement:	2nd ed.
Publisher:	Boston : McGraw-Hill
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxix, 705 p.
Layout:	ill. (some col.), hbk.
Size:	27 cm.
ISBN (or other code):	0072410639
Price:	2629 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5257

Business marketing : connecting strategy, relationships, and learning [printed text] / Dwyer, F. Robert, Author ; Tanner, John F., Associated Name  . -  2nd ed. . - , 2002 . - xxix, 705 p. : ill. (some col.), hbk. ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072410639 : 2629 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5257