Title :	Global marketing strategy
Material Type:	printed text
Authors:	Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name
Edition statement:	Intn. ed.
Publisher:	New York : McGraw-Hill
Publication Date:	1995
Series:	McGraw-Hill series in marketing
Pagination:	xx, 554 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	9780070134478
Price:	2849 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256

Global marketing strategy [printed text] / Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name  . -  Intn. ed. . - , 1995 . - xx, 554 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill series in marketing) .
ISBN : 9780070134478 : 2849 Baht
Languages : English (eng)

Descriptors:	[LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256