Title :	Analysis for marketing planning
Material Type:	printed text
Authors:	Lehmann, Donald R., Author ; Winer, Russell S., Associated Name
Edition statement:	5th ed.
Publisher:	McGraw-Hill Irwin
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xiii, 256 p.
Layout:	ill., pbk.
Size:	23 cm.
ISBN (or other code):	0070275475
Price:	812 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- United States -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=516

Analysis for marketing planning [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name  . -  5th ed. . - , 2002 . - xiii, 256 p. : ill., pbk. ; 23 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0070275475 : 812 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- United States -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=516