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Advertising communications & promotion management / Rossiter, John R. / New York : McGraw-Hill Companies - 1997

Public ISBD No review available on this record. Title : Advertising communications & promotion management Material Type: printed text Authors: Rossiter, John R., Author ; Percy, Larry, Associated Name Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Companies Publication Date: 1997 Series: McGraw-Hill series in marketing Pagination: xvi, 640 p. ;b Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007053943X Price: 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name  . -  2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) . ISBN : 007053943X : 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678

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Barcode	Call number	Media type	Location	Section	Status
32002000020964	HF5821 A293 1997 c.1	Book	Main Library	Library Counter	Available
32002000020956	HF5821 A293 1997 c.2	Book	Main Library	Library Counter	Available

Global marketing strategy / Douglas, Susan P. / New York : McGraw-Hill - 1995

Public ISBD No review available on this record. Title : Global marketing strategy Material Type: printed text Authors: Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name Edition statement: Intn. ed. Publisher: New York : McGraw-Hill Publication Date: 1995 Series: McGraw-Hill series in marketing Pagination: xx, 554 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780070134478 Price: 2849 Baht Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256 Global marketing strategy [printed text] / Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name  . -  Intn. ed. . - , 1995 . - xx, 554 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill series in marketing) . ISBN : 9780070134478 : 2849 Baht Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5256

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Barcode	Call number	Media type	Location	Section	Status
32002000069359	HF1416 D68 1995	Book	Graduate Library	General Shelf	Available

Global marketing strategy / Douglas, Susan P. / New York : McGraw-Hill - 2005

Public ISBD No review available on this record. Title : Global marketing strategy Material Type: printed text Authors: Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name Edition statement: 3rd. ed. Publisher: New York : McGraw-Hill Publication Date: 2005 Series: McGraw-Hill series in marketing Pagination: xix, 503 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0470010959 Price: 2849 Baht General note: With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14826 Global marketing strategy [printed text] / Douglas, Susan P., Author ; Craig, C. Samuel, Associated Name  . -  3rd. ed. . - , 2005 . - xix, 503 p. : ill., pbk. ; 24 cm.. - (McGraw-Hill series in marketing) . ISBN : 0470010959 : 2849 Baht With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Export marketing -- Management [LCSH]Export marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14826

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Barcode	Call number	Media type	Location	Section	Status
32002000258960	HF1416 D68 2005	Book	Main Library	General Shelf	Available