Title :	Cases in direct marketing
Material Type:	printed text
Authors:	Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name
Edition statement:	2nd ed.
Publisher:	NTC Business Books
Publication Date:	1996
Pagination:	ix, 157 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0844233218
Price:	991 Baht
General note:	Rev. ed. of : Readings & cases in direct marketing. c1989.
Languages :	English (eng)
Descriptors:	[LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511

Cases in direct marketing [printed text] / Brown, Herbert E., Author ; Brown, Herbert E., Associated Name ; Buskirk, Bruce D., Associated Name  . -  2nd ed. . - Lincolnwood, IL, USA : NTC Business Books, 1996 . - ix, 157 p. : ill., pbk. ; 24 cm.
ISBN : 0844233218 : 991 Baht
Rev. ed. of : Readings & cases in direct marketing. c1989.
Languages : English (eng)

Descriptors:	[LCSH]Advertising, Direct-mail -- Case studies [LCSH]Direct marketing -- Case studies [LCSH]Export marketing -- Case studies [LCSH]Internet marketing -- Case studies [LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=511