Title :	Customized the brand : make it more desirable - and profitable
Material Type:	printed text
Authors:	Nilson, Torsten H., Author
Publisher:	John Wiley & Sons
Publication Date:	2003
Pagination:	xi, 179 p.
Layout:	cloth
Size:	24 cm.
ISBN (or other code):	0470848227
Price:	1166 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Valuation -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4997

Customized the brand : make it more desirable - and profitable [printed text] / Nilson, Torsten H., Author . - England : John Wiley & Sons, 2003 . - xi, 179 p. : cloth ; 24 cm.
ISBN : 0470848227 : 1166 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Valuation -- Management
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4997