Title :	Marketing research that won't break the bank : a practical guide to getting the information you need
Material Type:	printed text
Authors:	Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name
Edition statement:	1st ed.
Publisher:	San Francisco : Jossey-Bass
Publication Date:	2002
Series:	The Jossey-Bass nonprofit and public management series
Pagination:	xxv, 277 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0787964190
Price:	855 Baht
General note:	"The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development."
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985

Marketing research that won't break the bank : a practical guide to getting the information you need [printed text] / Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name  . -  1st ed. . - , 2002 . - xxv, 277 p. : ill., hbk. ; 24 cm.. - (The Jossey-Bass nonprofit and public management series) .
ISBN : 0787964190 : 855 Baht
"The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development."
Languages : English (eng)

Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985