Available item(s) by this author

Marketing research that won't break the bank / Andreasen, Alan R. / San Francisco : Jossey-Bass - 2002

Public ISBD No review available on this record. Title : Marketing research that won't break the bank : a practical guide to getting the information you need Material Type: printed text Authors: Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name Edition statement: 1st ed. Publisher: San Francisco : Jossey-Bass Publication Date: 2002 Series: The Jossey-Bass nonprofit and public management series Pagination: xxv, 277 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0787964190 Price: 855 Baht General note: "The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development." Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985 Marketing research that won't break the bank : a practical guide to getting the information you need [printed text] / Andreasen, Alan R. (1934-), Author ; Academy for Educational Development, Associated Name ; Andreasen, Alan R. (1934-), Associated Name  . -  1st ed. . - , 2002 . - xxv, 277 p. : ill., hbk. ; 24 cm.. - (The Jossey-Bass nonprofit and public management series) . ISBN : 0787964190 : 855 Baht "The second edition of Cheap but good marketing research.","Prepared with the assistance of the Academy for Educational Development." Languages : English (eng) Descriptors: [LCSH]Marketing research Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4985

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
32002000066611	HF5415.2 A486 2002	Book	Main Library	General Shelf	Available