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IMC / Duncan, Tom (Thomas R.) / Boston : McGraw-Hill - 2002

Public ISBD No review available on this record. Title : IMC : using advertising and promotion to build brands Material Type: printed text Authors: Duncan, Tom (Thomas R.), Author Edition statement: Intn. ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Pagination: xxxii, 783 p. Layout: ill.,(col.), pbk. Size: 28 cm. ISBN (or other code): 025621476X Price: 1003 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing -- Management [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855 IMC : using advertising and promotion to build brands [printed text] / Duncan, Tom (Thomas R.), Author  . -  Intn. ed. . - Boston : McGraw-Hill, 2002 . - xxxii, 783 p. : ill.,(col.), pbk. ; 28 cm. ISBN : 025621476X : 1003 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing -- Management [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855

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Barcode	Call number	Media type	Location	Section	Status
32002000002335	HF5415.13 D846 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000002343	HF5415.13 D846 2002 c.2	Book	Main Library	General Shelf	Available