| Title : | International marketing strategy : analysis, development, and implementation | | Material Type: | printed text | | Authors: | Doole, Isobel, Author ; Lowe, Robin (1945-), Associated Name | | Edition statement: | 3rd ed. | | Publisher: | London : Thomson Learning | | Publication Date: | 2001 | | Pagination: | xvi, 453 p. | | Layout: | ill., pbk. | | Size: | 26 cm. | | ISBN (or other code): | 1861527721 | | Price: | 2200 Baht | | General note: | Previous ed. : London : International Thomson Business, 1999. ,First ed. written by Chris Phillips, Isobel Doole, and Robin Lowe : Routledge, 1994. | | Languages : | English (eng) | | Descriptors: | [LCSH]Export marketing -- Management
[LCSH]Export marketing -- Management -- Case studies
| | Curricular : | BBA/MBA/MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=938 |
International marketing strategy : analysis, development, and implementation [printed text] / Doole, Isobel, Author ; Lowe, Robin (1945-), Associated Name . - 3rd ed. . - London : Thomson Learning, 2001 . - xvi, 453 p. : ill., pbk. ; 26 cm. ISBN : 1861527721 : 2200 Baht Previous ed. : London : International Thomson Business, 1999. ,First ed. written by Chris Phillips, Isobel Doole, and Robin Lowe : Routledge, 1994. Languages : English ( eng) |  |
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