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HF5823 .B387 2009
Library items with class number HF5823 .B387 2009
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Advertising and promotion / Belch George E. / Boston : McGraw-Hill Irwin - c2009
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch George E., Author ; Belch, Michael A., Author Edition statement: 8th ed Publisher: Boston : McGraw-Hill Irwin Publication Date: c2009 Pagination: xxv, 838 p. Layout: ill. Size: 28 cm. ISBN (or other code): 9780072844400 Price: Donate Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]PromotionClass number: HF5823 .B387 2009 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch George E., Author ; Belch, Michael A., Author . - 8th ed . - Boston : McGraw-Hill Irwin, c2009 . - xxv, 838 p. : ill. ; 28 cm.
ISSN : 9780072844400 : Donate
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]PromotionClass number: HF5823 .B387 2009 Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452 Hold
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Barcode Call number Media type Location Section Status 32002000458222 HF5823 .B387 2009 Book Main Library General Shelf Available