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The marketing casebook / Dibb, Sally / London : Thomson Learning - 2001

Public ISBD No review available on this record. Title : The marketing casebook : cases and concepts Material Type: printed text Authors: Dibb, Sally (1963-), Author ; Simkin, Lyndon (1961-), Associated Name Edition statement: 2nd ed. Publisher: London : Thomson Learning Publication Date: 2001 Pagination: xvi, 337 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1861526245 Price: 1940 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1837 The marketing casebook : cases and concepts [printed text] / Dibb, Sally (1963-), Author ; Simkin, Lyndon (1961-), Associated Name  . -  2nd ed. . - London : Thomson Learning, 2001 . - xvi, 337 p. : ill., pbk. ; 25 cm. ISBN : 1861526245 : 1940 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1837

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Barcode	Call number	Media type	Location	Section	Status
32002000037059	HF5415 D486 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000037067	HF5415 D486 2001 c.2	Book	Main Library	General Shelf	Available