Title :	Marketing communications classics : an international collection of classic and contemporary papers
Material Type:	printed text
Authors:	FitzGerald, Maureen, Author ; Arnott, David, Associated Name
Publisher:	Business Press
Publication Date:	2000
Pagination:	xx, 524 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	1861525079
Price:	2760 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Communication in marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4269

Marketing communications classics : an international collection of classic and contemporary papers [printed text] / FitzGerald, Maureen, Author ; Arnott, David, Associated Name . - Australia : Business Press, 2000 . - xx, 524 p. : ill., pbk. ; 25 cm.
ISBN : 1861525079 : 2760 Baht
Languages : English (eng)

Descriptors:	[LCSH]Communication in marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4269