Title :	Business-to-business marketing : strategies and implementation
Material Type:	printed text
Authors:	Michel, Daniel, Author ; Naude, Peter, Associated Name ; Salle, Robert, Associated Name
Publisher:	Palgrave Macmillan
Publication Date:	2003
Pagination:	xviii, 469 p. ;b
Layout:	ill., cloth
Size:	26 cm.
ISBN (or other code):	0333921941
Price:	4680 Baht
General note:	This book is an adaptation of a successful french text.
Languages :	English (eng)
Descriptors:	[LCSH]Industrial marketing [LCSH]Industrial marketing -- Management [LCSH]Marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4243

Business-to-business marketing : strategies and implementation [printed text] / Michel, Daniel, Author ; Naude, Peter, Associated Name ; Salle, Robert, Associated Name . - New York, NY : Palgrave Macmillan, 2003 . - xviii, 469 p. ;b : ill., cloth ; 26 cm.
ISBN : 0333921941 : 4680 Baht
This book is an adaptation of a successful french text.
Languages : English (eng)

Descriptors:	[LCSH]Industrial marketing [LCSH]Industrial marketing -- Management [LCSH]Marketing -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4243