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Brand driven / LePla, F. Joseph / Kogan Page - 2003

Public ISBD No review available on this record. Title : Brand driven : the route to integrated branding through great leadership Material Type: printed text Authors: LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name Publisher: Kogan Page Publication Date: 2003 Pagination: xvi, 334 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 0749437979 Price: 1795 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Leadership Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003 Brand driven : the route to integrated branding through great leadership [printed text] / LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name . - London, Sterling, VA : Kogan Page, 2003 . - xvi, 334 p. : ill., cloth ; 25 cm. ISBN : 0749437979 : 1795 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Leadership Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003

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Barcode	Call number	Media type	Location	Section	Status
32002000094654	HD69.B7 L467 2003	Book	Main Library	General Shelf	Available