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Building the brand-driven business / Davis, Scott M. / Jossey-Bass - 2002

Public ISBD No review available on this record. Title : Building the brand-driven business : operationalize your brand to drive profitable growth Material Type: printed text Authors: Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name Edition statement: 1st ed. Publisher: Jossey-Bass Publication Date: 2002 Series: Jossey-Bass business & management series Pagination: xv, 299 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0787962554 Price: 85 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995 Building the brand-driven business : operationalize your brand to drive profitable growth [printed text] / Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name  . -  1st ed. . - , 2002 . - xv, 299 p. : ill., hbk. ; 24 cm.. - (Jossey-Bass business & management series) . ISBN : 0787962554 : 85 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Product management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995

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Barcode	Call number	Media type	Location	Section	Status
32002000057594	HD69.B7 D384 2002	Book	Main Library	General Shelf	Available