Title :	Marketing : an introduction
Material Type:	printed text
Authors:	Armstrong, Gary, Author ; Kotler, Philip, Associated Name
Edition statement:	6th ed.
Publisher:	Prentice Hall
Publication Date:	2003
Pagination:	xxvi, 627 p. (col.)
Layout:	ill., pbk.
Size:	26 cm.
Accompanying material:	1 computer optical disk (4 3/4 in).
ISBN (or other code):	9780131202757
Price:	3349 Baht
General note:	Kotler's name appears first on the earlier ed.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4212

Marketing : an introduction [printed text] / Armstrong, Gary, Author ; Kotler, Philip, Associated Name  . -  6th ed. . - Upper Saddle River, NJ : Prentice Hall, 2003 . - xxvi, 627 p. (col.) : ill., pbk. ; 26 cm. + 1 computer optical disk (4 3/4 in).
ISBN : 9780131202757 : 3349 Baht
Kotler's name appears first on the earlier ed.
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4212