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Business-to-business marketing / Michel, Daniel / Palgrave Macmillan - 2003
Title : Business-to-business marketing : strategies and implementation Material Type: printed text Authors: Michel, Daniel, Author ; Naude, Peter, Associated Name ; Salle, Robert, Associated Name Publisher: Palgrave Macmillan Publication Date: 2003 Pagination: xviii, 469 p. ;b Layout: ill., cloth Size: 26 cm. ISBN (or other code): 0333921941 Price: 4680 Baht General note: This book is an adaptation of a successful french text. Languages : English (eng) Descriptors: [LCSH]Industrial marketing
[LCSH]Industrial marketing -- Management
[LCSH]Marketing -- PlanningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4243 Business-to-business marketing : strategies and implementation [printed text] / Michel, Daniel, Author ; Naude, Peter, Associated Name ; Salle, Robert, Associated Name . - New York, NY : Palgrave Macmillan, 2003 . - xviii, 469 p. ;b : ill., cloth ; 26 cm.
ISBN : 0333921941 : 4680 Baht
This book is an adaptation of a successful french text.
Languages : English (eng)
Descriptors: [LCSH]Industrial marketing
[LCSH]Industrial marketing -- Management
[LCSH]Marketing -- PlanningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4243 Hold
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Barcode Call number Media type Location Section Status 32002000059046 HF5415.1263 B873 2003 c.1 Book Graduate Library General Shelf Available 32002000059053 HF5415.1263 B873 2003 c.2 Book Main Library General Shelf Available Business marketing / Bingham, Frank G. / NTC/Contemporary Pub. Group - 2001
Title : Business marketing Material Type: printed text Authors: Bingham, Frank G., Author ; Bingham, Frank G., Associated Name ; Gomes, Roger, Associated Name Edition statement: 2nd ed. Publisher: NTC/Contemporary Pub. Group Publication Date: 2001 Pagination: xix, 425 p. Layout: ill., (some col.), hbk. Size: 27 cm. ISBN (or other code): 9780844215389 Price: 4948 Baht General note: Rev. ed. of : Business marketing management, c1998. Languages : English (eng) Descriptors: [LCSH]Industrial marketing
[LCSH]Industrial marketing -- Management
[LCSH]Industrial marketing -- United States -- Case studies
[LCSH]Industrial procurement -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3636 Business marketing [printed text] / Bingham, Frank G., Author ; Bingham, Frank G., Associated Name ; Gomes, Roger, Associated Name . - 2nd ed. . - Lincolnwood, Ill. : NTC/Contemporary Pub. Group, 2001 . - xix, 425 p. : ill., (some col.), hbk. ; 27 cm.
ISBN : 9780844215389 : 4948 Baht
Rev. ed. of : Business marketing management, c1998.
Languages : English (eng)
Descriptors: [LCSH]Industrial marketing
[LCSH]Industrial marketing -- Management
[LCSH]Industrial marketing -- United States -- Case studies
[LCSH]Industrial procurement -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3636 Hold
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Barcode Call number Media type Location Section Status 32002000050706 HF5415.12 B48 2001 Book Main Library General Shelf Available Understanding business marketing and purchasing / Ford, David / Thomson Learning - 2002
Title : Understanding business marketing and purchasing : an interaction approach Material Type: printed text Authors: Ford, David, Author Publisher: Thomson Learning Publication Date: 2002 Pagination: xiv, 488 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 1861527691 Price: 2995 Baht Languages : English (eng) Descriptors: [LCSH]Industrial marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4819 Understanding business marketing and purchasing : an interaction approach [printed text] / Ford, David, Author . - Australia : Thomson Learning, 2002 . - xiv, 488 p. : ill., pbk. ; 25 cm.
ISBN : 1861527691 : 2995 Baht
Languages : English (eng)
Descriptors: [LCSH]Industrial marketing Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4819 Hold
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Barcode Call number Media type Location Section Status 32002000062909 HF5415.1263 U53 2002 c.1 Book Graduate Library General Shelf Available 32002000062917 HF5415.1263 U53 2002 c.2 Book Main Library General Shelf Available