Title :	How come your brand isn't working hard enough ? : the essential guide to brand management
Material Type:	printed text
Authors:	Cheverton, Peter, Author
Publisher:	Kogan Page
Publication Date:	2002
Pagination:	xii, 180 p.
Layout:	ill., pbk.
Size:	22 cm.
ISBN (or other code):	0749437286
Price:	495 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising -- Brand name products
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4199

How come your brand isn't working hard enough ? : the essential guide to brand management [printed text] / Cheverton, Peter, Author . - London, UK : Kogan Page, 2002 . - xii, 180 p. : ill., pbk. ; 22 cm.
ISBN : 0749437286 : 495 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising -- Brand name products
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4199