Marketing of high-technology products and innovations / Mohr, Jakki J. / Prentice Hall - 2001

Public ISBD No review available on this record. Title : Marketing of high-technology products and innovations Material Type: printed text Authors: Mohr, Jakki J., Author Publisher: Prentice Hall Publication Date: 2001 Pagination: xvii, 414 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0130136069 Price: 319 Baht Languages : English (eng) Descriptors: [LCSH]High technology industries -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3593 Marketing of high-technology products and innovations [printed text] / Mohr, Jakki J., Author . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xvii, 414 p. : ill., hbk. ; 24 cm. ISBN : 0130136069 : 319 Baht Languages : English (eng) Descriptors: [LCSH]High technology industries -- Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3593

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Marketing of high-technology / Mohr, Jakki J. / Pearson Prentice Hall - c2005

Public ISBD No review available on this record. Title : Marketing of high-technology : products and innovations Material Type: printed text Authors: Mohr, Jakki J., Author ; Sengupta, Sanjit, Author ; Stanley, Slater, Author Edition statement: 2nd ed. Publisher: Pearson Prentice Hall Publication Date: c2005 Pagination: xx, 450 p. Layout: ill. Size: 25 cm. ISBN (or other code): 978-0-13-141168-5 Price: บริจาค. Languages : English (eng) Descriptors: [LCSH]High technology industries -- Marketing Class number: HC79.H53 M64 2005 Contents note: Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24670 Marketing of high-technology : products and innovations [printed text] / Mohr, Jakki J., Author ; Sengupta, Sanjit, Author ; Stanley, Slater, Author  . -  2nd ed. . - Harlow, England, New York : Pearson Prentice Hall, c2005 . - xx, 450 p. : ill. ; 25 cm. ISBN : 978-0-13-141168-5 : บริจาค. Languages : English (eng) Descriptors: [LCSH]High technology industries -- Marketing Class number: HC79.H53 M64 2005 Contents note: Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24670

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Writing high-tech copy that sells / King, Janice M. / John Wiley - c1995

Public ISBD No review available on this record. Title : Writing high-tech copy that sells Material Type: printed text Authors: King, Janice M. Publisher: John Wiley Publication Date: c1995 Pagination: xii, 275 p. Layout: ill. Size: 24 cm. ISBN (or other code): 9780471958467 Price: Gift Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]High technology industries -- Marketing Class number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740 Writing high-tech copy that sells [printed text] / King, Janice M. . - Chicester, West Sussex, England, New York, NY, USA : John Wiley, c1995 . - xii, 275 p. : ill. ; 24 cm. ISSN : 9780471958467 : Gift Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]High technology industries -- Marketing Class number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740

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32002000546471	HF5825 .K44 1995	Book	Graduate Library	Chess Corner	Available