Title :	Warriors on the high wire : the balancing act of brand leadership in the 21st century
Material Type:	printed text
Authors:	Gilmore, Fiona, Author
Publisher:	London : HarperCollins Business
Publication Date:	2001
Pagination:	xix, 215 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0007112297
Price:	1076 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120

Warriors on the high wire : the balancing act of brand leadership in the 21st century [printed text] / Gilmore, Fiona, Author . - London : HarperCollins Business, 2001 . - xix, 215 p. : ill., hbk. ; 24 cm.
ISBN : 0007112297 : 1076 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120