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Author Boonyarutkalin Thanaphan
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. The Effect of Short Video Art on People’s Subjective Well-Being / Siyao Ying / Pathumthani: Shinawatra University - 2023
Collection Title: SIU Thesis Title : The Effect of Short Video Art on People’s Subjective Well-Being Material Type: printed text Authors: Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: vii, 188 p. Layout: Tables, ill. Size: 30 cm. Price: 1000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-55
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Art
[LCSH]Short Video
[LCSH]Well-beingKeywords: Short video,
Subjective well-being,
Short video usersAbstract: In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined.
This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method.
The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664 SIU Thesis. The Effect of Short Video Art on People’s Subjective Well-Being [printed text] / Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - vii, 188 p. : Tables, ill. ; 30 cm.
1000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-55
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Art
[LCSH]Short Video
[LCSH]Well-beingKeywords: Short video,
Subjective well-being,
Short video usersAbstract: In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined.
This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method.
The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664 Hold
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Barcode Call number Media type Location Section Status 32002000607696 SIU THE: SOLA-PhD-APC-2023-55 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607666 SIU THE: SOLA-PhD-APC-2023-55 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology Material Type: printed text Authors: Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 147 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 SIU Thesis. The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology [printed text] / Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 147 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 Hold
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Barcode Call number Media type Location Section Status 32002000607670 SIU THE: SOLA-PhD-APC-2023-58 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607615 SIU THE: SOLA-PhD-APC-2023-58 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Vocal Technique Processing and Performance of Works Based on Vocal Music Psychology Material Type: printed text Authors: Shuguang Liu, Author ; Kovit Kantasiri, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 223 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-60
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Music --Psychological aspects
[LCSH]Singing
[LCSH]Singing -- Methods
[LCSH]Singing -- Therapeutic use
[LCSH]Singing --Instruction and studyKeywords: Vocal Music Psychology, Vocal Technique, Vocal Performance Abstract: Vocal music learners and workers can only have a more comprehensive understanding of their psychological and physiological states during singing by following the general rules of vocal music psychology and combining them with their own individual rules. Only by analyzing the positive and negative psychological states that arise in singing from a professional perspective and mastering good psychological regulation methods can one truly find effective ways to improve one’s professional abilities. From a historical perspective, it has been nearly forty years since Xu Xingxiao proposed the establishment of the discipline of vocal music psychology in 1987. During this period, research on Chinese vocal music psychology has achieved certain results. However, from a practical point of view, at present, most domestic vocal music teachers still pay more attention to skill training than psychological education in the process of vocal teaching. They focus on physiological training and pay less attention to psychology. Some teachers recognize the important role of psychological guidance in vocal teaching, but they mainly rely on experience teaching and have not yet formed a complete and systematic guidance system.
Based on this understanding, this research takes the vocal technique processing and performance of works in vocal music singing as the research object, and uses qualitative research and quantitative research based on the research perspective of vocal music psychology to investigate the vocal technique processing and performance of works of singers in the perspective of vocal music psychology. Use research methods such as literature review, historical research, comparative analysis, and music aesthetics to examine the specific factors that affect the vocal technique processing of singers and the performance of works. Through surveys and interviews with vocal music learners, vocal music teachers, and expert professors,
combined with existing research results, this paper analyzes and discusses the psychological factors that affect the vocal technique processing and performance of works by singers. It is believed that imagination, memory, attention, personal emotions, and personal willpower can have an impact on the questions involved in this study. By collecting first-hand information and data through the distribution of questionnaire surveys, and analyzing the research data, it has been proven that the five independent variables mentioned above are closely related to the performer’s vocal technique processing and performance. On this basis, analyze the psychological process and individual psychological characteristics of vocal performers in the specific singing process, discuss the role of vocal performance psychology in performers’ practice and singing, and explain how to combine the principles and methods of vocal music psychology with vocal practice.
This study aims to conduct an in-depth exploration of the principles and methods of vocal music psychology, providing theoretical support and practical guidance for current vocal practice. Vocal practice requires continuous absorption of new theories, concepts, and methods in order to generate more high-level teaching and performance talents in the future world.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28678 SIU Thesis. Vocal Technique Processing and Performance of Works Based on Vocal Music Psychology [printed text] / Shuguang Liu, Author ; Kovit Kantasiri, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 223 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-60
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Music --Psychological aspects
[LCSH]Singing
[LCSH]Singing -- Methods
[LCSH]Singing -- Therapeutic use
[LCSH]Singing --Instruction and studyKeywords: Vocal Music Psychology, Vocal Technique, Vocal Performance Abstract: Vocal music learners and workers can only have a more comprehensive understanding of their psychological and physiological states during singing by following the general rules of vocal music psychology and combining them with their own individual rules. Only by analyzing the positive and negative psychological states that arise in singing from a professional perspective and mastering good psychological regulation methods can one truly find effective ways to improve one’s professional abilities. From a historical perspective, it has been nearly forty years since Xu Xingxiao proposed the establishment of the discipline of vocal music psychology in 1987. During this period, research on Chinese vocal music psychology has achieved certain results. However, from a practical point of view, at present, most domestic vocal music teachers still pay more attention to skill training than psychological education in the process of vocal teaching. They focus on physiological training and pay less attention to psychology. Some teachers recognize the important role of psychological guidance in vocal teaching, but they mainly rely on experience teaching and have not yet formed a complete and systematic guidance system.
Based on this understanding, this research takes the vocal technique processing and performance of works in vocal music singing as the research object, and uses qualitative research and quantitative research based on the research perspective of vocal music psychology to investigate the vocal technique processing and performance of works of singers in the perspective of vocal music psychology. Use research methods such as literature review, historical research, comparative analysis, and music aesthetics to examine the specific factors that affect the vocal technique processing of singers and the performance of works. Through surveys and interviews with vocal music learners, vocal music teachers, and expert professors,
combined with existing research results, this paper analyzes and discusses the psychological factors that affect the vocal technique processing and performance of works by singers. It is believed that imagination, memory, attention, personal emotions, and personal willpower can have an impact on the questions involved in this study. By collecting first-hand information and data through the distribution of questionnaire surveys, and analyzing the research data, it has been proven that the five independent variables mentioned above are closely related to the performer’s vocal technique processing and performance. On this basis, analyze the psychological process and individual psychological characteristics of vocal performers in the specific singing process, discuss the role of vocal performance psychology in performers’ practice and singing, and explain how to combine the principles and methods of vocal music psychology with vocal practice.
This study aims to conduct an in-depth exploration of the principles and methods of vocal music psychology, providing theoretical support and practical guidance for current vocal practice. Vocal practice requires continuous absorption of new theories, concepts, and methods in order to generate more high-level teaching and performance talents in the future world.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28678 Hold
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Barcode Call number Media type Location Section Status 32002000607672 SIU THE: SOLA-PhD-APC-2023-60 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607646 SIU THE: SOLA-PhD-APC-2023-60 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Western Classical Piano Performance based on the Perspective of Hermeneutics Material Type: printed text Authors: Wandi Wang, Author ; Palphol Rodloytuk, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: ix, 237 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-54
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Hermeneutics
[LCSH]Performance art
[LCSH]Piano musicKeywords: Western Classical Piano Performance, Hermeneutics Abstract: In recent years, domestic scholars have a further discussion on western classical piano interpretation. They have paid attention to the music works, and the theoretical significance of methodology. In a word, they think that the understanding and interpretation of piano is important in the research of piano performance. Therefore, this paper takes western classical piano performance as the research object. Based on the music philosophy of hermeneutics, this paper illustrates the performance of western classical music, and explores towards more closely match the creative intention and emotional expression of classical composers in the second creation of piano performance, so as to find the best way of performance. From the perspective of hermeneutics, this paper would expound the development and evolution of hermeneutics in the field of music performance. The main background of this paper is the development and evolution of hermeneutics in the field of music performance.
This paper takes western classical piano performance as the research object, and analyzes and studies western classical piano from the perspective of hermeneutics. This paper includes the form of western classical music, the characteristics of piano performance, and the analysis of works performance. From the perspective of hermeneutics, the research on western classical piano should turn to the study on classical piano music form, such as performing way, effect, style characteristics of the classical piano.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28682 SIU Thesis. Western Classical Piano Performance based on the Perspective of Hermeneutics [printed text] / Wandi Wang, Author ; Palphol Rodloytuk, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - ix, 237 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-54
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Hermeneutics
[LCSH]Performance art
[LCSH]Piano musicKeywords: Western Classical Piano Performance, Hermeneutics Abstract: In recent years, domestic scholars have a further discussion on western classical piano interpretation. They have paid attention to the music works, and the theoretical significance of methodology. In a word, they think that the understanding and interpretation of piano is important in the research of piano performance. Therefore, this paper takes western classical piano performance as the research object. Based on the music philosophy of hermeneutics, this paper illustrates the performance of western classical music, and explores towards more closely match the creative intention and emotional expression of classical composers in the second creation of piano performance, so as to find the best way of performance. From the perspective of hermeneutics, this paper would expound the development and evolution of hermeneutics in the field of music performance. The main background of this paper is the development and evolution of hermeneutics in the field of music performance.
This paper takes western classical piano performance as the research object, and analyzes and studies western classical piano from the perspective of hermeneutics. This paper includes the form of western classical music, the characteristics of piano performance, and the analysis of works performance. From the perspective of hermeneutics, the research on western classical piano should turn to the study on classical piano music form, such as performing way, effect, style characteristics of the classical piano.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28682 Hold
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Barcode Call number Media type Location Section Status 32002000607585 SIU THE: SOLA-PhD-APC-2023-54 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607545 SIU THE: SOLA-PhD-APC-2023-54 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
