Title :	Building the brand-driven business : operationalize your brand to drive profitable growth
Material Type:	printed text
Authors:	Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name
Edition statement:	1st ed.
Publisher:	Jossey-Bass
Publication Date:	2002
Series:	Jossey-Bass business & management series
Pagination:	xv, 299 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0787962554
Price:	85 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995

Building the brand-driven business : operationalize your brand to drive profitable growth [printed text] / Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name  . -  1st ed. . - , 2002 . - xv, 299 p. : ill., hbk. ; 24 cm.. - (Jossey-Bass business & management series) .
ISBN : 0787962554 : 85 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995