Title :	The fall of advertising and the rise of PR
Material Type:	printed text
Authors:	Ries, Al, Author ; Ries, Laura, Associated Name
Edition statement:	1st ed.
Publisher:	New York : HarperBusiness
Publication Date:	2002
Pagination:	xxi, 295 p.
Layout:	ill., hbk.
Size:	22 cm.
ISBN (or other code):	0060081988
Price:	806 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Brand name products [LCSH]Public relations
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975

The fall of advertising and the rise of PR [printed text] / Ries, Al, Author ; Ries, Laura, Associated Name  . -  1st ed. . - New York : HarperBusiness, 2002 . - xxi, 295 p. : ill., hbk. ; 22 cm.
ISBN : 0060081988 : 806 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Brand name products [LCSH]Public relations
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3975