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Strategic marketing management cases / Cravens, David W. / McGraw-Hill/Irwin - 2002

Public ISBD No review available on this record. Title : Strategic marketing management cases Material Type: printed text Authors: Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name Edition statement: 7th ed. Publisher: McGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin/McGraw-Hill series in marketing Pagination: xvi, 685 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer disc (4 3/4 in.). ISBN (or other code): 0072429461 Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Strategic marketing management cases [printed text] / Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name  . -  7th ed. . - , 2002 . - xvi, 685 p. : ill., pbk. ; 26 cm. + 1 computer disc (4 3/4 in.).. - (The Irwin/McGraw-Hill series in marketing) . ISBN : 0072429461 Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131

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Barcode	Call number	Media type	Location	Section	Status
32002000002301	HF5415 C6944 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000002293	HF5415 C6944 2002 c.2	Book	Graduate Library	General Shelf	Available
32002000105278	HF5415 C6944 2002 c.1	CD Accompany	Graduate Library	Library Counter	Available
32002000105260	HF5415 C6944 2002 c.2	CD Accompany	Graduate Library	Library Counter	Available
32002000038628	HF5415 C6944 2002 c.3	Book	Main Library	General Shelf	Available
32002000135234	HF5415 C6944 2002 c.3	CD Accompany	Main Library	Library Counter	Available