Title :	Response : the complete guide to profitable direct marketing
Material Type:	printed text
Authors:	Geller, Lois K. (1944-), Author
Edition statement:	Rev. and expanded ed.
Publisher:	Oxford University Press
Publication Date:	2002
Pagination:	xxi, 360 p.
Layout:	ill., cloth
Size:	25 cm.
ISBN (or other code):	0195158695
Price:	1500 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3655

Response : the complete guide to profitable direct marketing [printed text] / Geller, Lois K. (1944-), Author  . -  Rev. and expanded ed. . - New York, NY : Oxford University Press, 2002 . - xxi, 360 p. : ill., cloth ; 25 cm.
ISBN : 0195158695 : 1500 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3655