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Writing high-tech copy that sells / King, Janice M. / John Wiley - c1995

Public ISBD No review available on this record. Title : Writing high-tech copy that sells Material Type: printed text Authors: King, Janice M. Publisher: John Wiley Publication Date: c1995 Pagination: xii, 275 p. Layout: ill. Size: 24 cm. ISBN (or other code): 9780471958467 Price: Gift Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]High technology industries -- Marketing Class number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740 Writing high-tech copy that sells [printed text] / King, Janice M. . - Chicester, West Sussex, England, New York, NY, USA : John Wiley, c1995 . - xii, 275 p. : ill. ; 24 cm. ISSN : 9780471958467 : Gift Languages : English (eng) Descriptors: [LCSH]Advertising copy [LCSH]High technology industries -- Marketing Class number: HF5825 .K44 1995 Abstract: Contents note: Pt. 1 The Foundation of High-Tech Marketing Communication.-- Pt. 2 Writing a High-Tech Marcom Document.-- Pt. 3 High-Tech Marcom Projects.-- Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19740

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Barcode	Call number	Media type	Location	Section	Status
32002000546471	HF5825 .K44 1995	Book	Graduate Library	Chess Corner	Available