Title :	Direct marketing in practice
Material Type:	printed text
Authors:	Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name
Publisher:	Butterworth-Heinemann
Publication Date:	2002
Pagination:	348 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	0750624280
Price:	1120 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597

Direct marketing in practice [printed text] / Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name . - Oxford, Boston : Butterworth-Heinemann, 2002 . - 348 p. : ill., pbk. ; 25 cm.
ISBN : 0750624280 : 1120 Baht
Languages : English (eng)

Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597