Title :	Marketing of high-technology products and innovations
Material Type:	printed text
Authors:	Mohr, Jakki J., Author
Publisher:	Prentice Hall
Publication Date:	2001
Pagination:	xvii, 414 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0130136069
Price:	319 Baht
Languages :	English (eng)
Descriptors:	[LCSH]High technology industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3593

Marketing of high-technology products and innovations [printed text] / Mohr, Jakki J., Author . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xvii, 414 p. : ill., hbk. ; 24 cm.
ISBN : 0130136069 : 319 Baht
Languages : English (eng)

Descriptors:	[LCSH]High technology industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3593