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Author David L. Mothersbaugh,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesConsumer behavior / Hawkins, Del I. / McGraw-Hill - c2013
Title : Consumer behavior : building marketing strategy Material Type: printed text Authors: Hawkins, Del I., Author ; Mothersbaugh, David L., Author Edition statement: 12th ed. Publisher: McGraw-Hill Publication Date: c2013 Pagination: xxvii, 772 p. Layout: ill. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 978-981-460-753-7 Price: 900.00 General note: This International student edition is for use outside the U.S Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer behavior -- United States
[LCSH]Market surveys
[LCSH]Market surveys -- United StatesClass number: HF5415.33 .U6 .H38 2014 Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480 Consumer behavior : building marketing strategy [printed text] / Hawkins, Del I., Author ; Mothersbaugh, David L., Author . - 12th ed. . - Beijing, Republic of China : McGraw-Hill, c2013 . - xxvii, 772 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 978-981-460-753-7 : 900.00
This International student edition is for use outside the U.S
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Consumer behavior -- United States
[LCSH]Market surveys
[LCSH]Market surveys -- United StatesClass number: HF5415.33 .U6 .H38 2014 Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24480 Hold
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Barcode Call number Media type Location Section Status 32002000479459 HF5415.33 .U6 .H38 2014 Book Main Library General Shelf Available