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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. A Multimodal Analysis of Tsai Chih-chung's English Comic Version of The Analects of Confucius: A Social Semiotic Perspective / Jiaming Qi / Pathumthani: Shinawatra University - 2023
Collection Title: SIU Thesis Title : A Multimodal Analysis of Tsai Chih-chung's English Comic Version of The Analects of Confucius: A Social Semiotic Perspective Material Type: printed text Authors: Jiaming Qi, Author ; Saengchan Hermchua, Associated Name ; Dhirawit Pinyonatthagarn, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: xiii, 175 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOLA-PhD-SCS-2023-16
Thesis. [PhD.[Philosophy in Semiotics and Cultural Studies]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Comic books, strips, etc
[LCSH]Confucius
[LCSH]Semiotics -- Social aspectsKeywords: comic version of The Analects of Confucius,
Tsai Chih-Chung,
Multimodal discourse meaning construction,
Visual meanings of the images,
Image-text relationsAbstract: The Analects of Confucius is one of the representative works of traditional Chinese culture and has been translated into different versions. Tsai Chih-Chung's English comic version is one of the most popular among the different translated versions. It has a considerable potential to spread Chinese culture by multimodal means. However, so far, there have been few multimodal analysis of Tsai Chih-Chung's Chinese classic comics.
Taking Tsai's English comic version of The Analects as a case, this study attempts to have a qualitative analysis of Chinese classic comics based on Painter et al.’s (2013) “New Visual Grammar” and Martinec and Salway’s (2005) “System for Image-text Relations”. It intends to answer three research questions: (1) How do the visual modes in Tsai's English comic version of The Analects realize interpersonal meaning, ideational meaning and textual meaning? (2) How are the visual and verbal modes related to one another in Tsai's English comic version of The Analects? (3) How are the meanings of Confucius fundamental thoughts constructed in Tsai’s English comic version of The Analects?
Through the analysis, it is found that the interpersonal meaning, ideational meaning and textual meaning all have made great contribution to constructing the discourse meaning of Tsai’s English comic version of The Analects. However, ideational meaning contributes most to the discourse meaning construction, followed by interpersonal meaning and textual meaning respectively. The textual meaning and interpersonal meaning are not realized as fully as the ideational meaning in Tsai’s English comic version. Furthermore, the intersemiotic interaction between images and texts also contributes a great deal to the discourse meaning construction of Tsai’s English comic version. The texts always take the dominant place and the images are subordinate in Tsai’s English comic version. The distribution of the logico-semantic relations of image and text indicates that the relations of expansion and projection integrate and work together to create meanings in Tsai’s English comic version. It is also found that the connotations of Confucius fundamental thoughts “Junzi” (gentleman) and “Ren” (benevolence) in Tsai's English comic version are constructed by the deployment of similar options concerning the meta-meaning systems as well as the same sub-relations of image-text logico-semantic relations.
It is suggested that Tsai's English comic version of The Analects should be improved in terms of the ambience system, framing system and focus group system. Moreover, various ways of intersemiotic interaction should be encouraged to create a better reading experience for readers.
This study not only provides a case reference for the analysis of multimodal discourse in Chinese classic comics, but also provides reference for the optimization of Chinese classic comics’ design and innovation, thus contributing to the overseas dissemination of traditional Chinese culture.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28647 SIU Thesis. A Multimodal Analysis of Tsai Chih-chung's English Comic Version of The Analects of Confucius: A Social Semiotic Perspective [printed text] / Jiaming Qi, Author ; Saengchan Hermchua, Associated Name ; Dhirawit Pinyonatthagarn, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - xiii, 175 p. : Tables, ill ; 30 cm.
500.00 Baht
SIU THE: SOLA-PhD-SCS-2023-16
Thesis. [PhD.[Philosophy in Semiotics and Cultural Studies]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Comic books, strips, etc
[LCSH]Confucius
[LCSH]Semiotics -- Social aspectsKeywords: comic version of The Analects of Confucius,
Tsai Chih-Chung,
Multimodal discourse meaning construction,
Visual meanings of the images,
Image-text relationsAbstract: The Analects of Confucius is one of the representative works of traditional Chinese culture and has been translated into different versions. Tsai Chih-Chung's English comic version is one of the most popular among the different translated versions. It has a considerable potential to spread Chinese culture by multimodal means. However, so far, there have been few multimodal analysis of Tsai Chih-Chung's Chinese classic comics.
Taking Tsai's English comic version of The Analects as a case, this study attempts to have a qualitative analysis of Chinese classic comics based on Painter et al.’s (2013) “New Visual Grammar” and Martinec and Salway’s (2005) “System for Image-text Relations”. It intends to answer three research questions: (1) How do the visual modes in Tsai's English comic version of The Analects realize interpersonal meaning, ideational meaning and textual meaning? (2) How are the visual and verbal modes related to one another in Tsai's English comic version of The Analects? (3) How are the meanings of Confucius fundamental thoughts constructed in Tsai’s English comic version of The Analects?
Through the analysis, it is found that the interpersonal meaning, ideational meaning and textual meaning all have made great contribution to constructing the discourse meaning of Tsai’s English comic version of The Analects. However, ideational meaning contributes most to the discourse meaning construction, followed by interpersonal meaning and textual meaning respectively. The textual meaning and interpersonal meaning are not realized as fully as the ideational meaning in Tsai’s English comic version. Furthermore, the intersemiotic interaction between images and texts also contributes a great deal to the discourse meaning construction of Tsai’s English comic version. The texts always take the dominant place and the images are subordinate in Tsai’s English comic version. The distribution of the logico-semantic relations of image and text indicates that the relations of expansion and projection integrate and work together to create meanings in Tsai’s English comic version. It is also found that the connotations of Confucius fundamental thoughts “Junzi” (gentleman) and “Ren” (benevolence) in Tsai's English comic version are constructed by the deployment of similar options concerning the meta-meaning systems as well as the same sub-relations of image-text logico-semantic relations.
It is suggested that Tsai's English comic version of The Analects should be improved in terms of the ambience system, framing system and focus group system. Moreover, various ways of intersemiotic interaction should be encouraged to create a better reading experience for readers.
This study not only provides a case reference for the analysis of multimodal discourse in Chinese classic comics, but also provides reference for the optimization of Chinese classic comics’ design and innovation, thus contributing to the overseas dissemination of traditional Chinese culture.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28647 Hold
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Barcode Call number Media type Location Section Status 32002000607590 SIU THE: SOLA-PhD-SCS-2023-16 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607626 SIU THE: SOLA-PhD-SCS-2023-16 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Visual Analysis of Graphic Chinese Character Logos: A Social Semiotic Approach Material Type: printed text Authors: Huiying Zhang, Author ; Parichart Kluensuwan, Associated Name ; Dhirawit Pinyonatthagarn, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: xi, 171 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOLA-PhD-SCS-2023-20
Thesis. [PhD.[Philosophy in Semiotics and Cultural Studies]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Graphic arts -- Chinese
[LCSH]Logos (Symbols) -- Design
[LCSH]Semiotics -- Social aspectsKeywords: Visual analysis,
Graphic Chinese character logos,
Social semiotic,
Visual rhetorical operation analysis,
Impact of Chinese character categorizationAbstract: The largest number of graphic character designs are used in logos by various industries. Many logos include complicated signs combining texts and symbols which consist of graphic Chinese character designs. Against such a backdrop, this dissertation explores the meaning construction of graphic character logos from different industries targeting people literate in Chinese and with knowledge of Chinese conventions and customs. This study draws on the theoretical frameworks of visual grammar (Kress and van Leeuwen, 2006), taxonomy of rhetorical operations (McQuarrie and Mick, 1996) and the three principles of Chinese character categorization (Qiu, 2013). A multiple- case study and a qualitative description were used to address the semiotic resources and the rhetorical operations in, and the impact of character categorization on graphic character logos. The data sources include logos rated high from mainstream online platforms in China and recommended in scholarly literature retrieved from China National Knowledge Infrastructure.
This study provides insight into the semiotic resources and rhetorical operations employed in the meaning construction of graphic character logos, and the impact of Chinese character configuration on graphic character logos. While prior case studies involving similar logo population have concentrated on either semiotic resources or rhetorical devices employed in character logos, or the character graphicalization based on character categorization, this study uncovered the relations between semiotic resources, rhetorical operations and Chinese character categorization: The conceptual structure interweaved with rhetorical operations is dominant in meaning construction of graphic character logos. When graphics and characters are united in logos, their interplay gives the resonance of an echo or multiplication of meaning. There are more cases of graphic character logos complying with the ideographical and semantic- phonetic principles than those following the phonetic-loan principle of Chinese character categorization due to the neglect of the phonetic aspect of Chinese characters in logo designs. One of the important implications for researchers and practitioners is that the dominance of the semiotic resource of conceptual structure and the greater impact of ideographical and semantic-phonetic principles are of the theoretical and practical importance in the interpretation and design of graphic Chinese character logos.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28651 SIU Thesis. Visual Analysis of Graphic Chinese Character Logos: A Social Semiotic Approach [printed text] / Huiying Zhang, Author ; Parichart Kluensuwan, Associated Name ; Dhirawit Pinyonatthagarn, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - xi, 171 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOLA-PhD-SCS-2023-20
Thesis. [PhD.[Philosophy in Semiotics and Cultural Studies]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Graphic arts -- Chinese
[LCSH]Logos (Symbols) -- Design
[LCSH]Semiotics -- Social aspectsKeywords: Visual analysis,
Graphic Chinese character logos,
Social semiotic,
Visual rhetorical operation analysis,
Impact of Chinese character categorizationAbstract: The largest number of graphic character designs are used in logos by various industries. Many logos include complicated signs combining texts and symbols which consist of graphic Chinese character designs. Against such a backdrop, this dissertation explores the meaning construction of graphic character logos from different industries targeting people literate in Chinese and with knowledge of Chinese conventions and customs. This study draws on the theoretical frameworks of visual grammar (Kress and van Leeuwen, 2006), taxonomy of rhetorical operations (McQuarrie and Mick, 1996) and the three principles of Chinese character categorization (Qiu, 2013). A multiple- case study and a qualitative description were used to address the semiotic resources and the rhetorical operations in, and the impact of character categorization on graphic character logos. The data sources include logos rated high from mainstream online platforms in China and recommended in scholarly literature retrieved from China National Knowledge Infrastructure.
This study provides insight into the semiotic resources and rhetorical operations employed in the meaning construction of graphic character logos, and the impact of Chinese character configuration on graphic character logos. While prior case studies involving similar logo population have concentrated on either semiotic resources or rhetorical devices employed in character logos, or the character graphicalization based on character categorization, this study uncovered the relations between semiotic resources, rhetorical operations and Chinese character categorization: The conceptual structure interweaved with rhetorical operations is dominant in meaning construction of graphic character logos. When graphics and characters are united in logos, their interplay gives the resonance of an echo or multiplication of meaning. There are more cases of graphic character logos complying with the ideographical and semantic- phonetic principles than those following the phonetic-loan principle of Chinese character categorization due to the neglect of the phonetic aspect of Chinese characters in logo designs. One of the important implications for researchers and practitioners is that the dominance of the semiotic resource of conceptual structure and the greater impact of ideographical and semantic-phonetic principles are of the theoretical and practical importance in the interpretation and design of graphic Chinese character logos.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28651 Hold
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Barcode Call number Media type Location Section Status 32002000607574 SIU THE: SOLA-PhD-SCS-2023-20 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607528 SIU THE: SOLA-PhD-SCS-2023-20 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : Introduction tp peircean : visual semiotics Material Type: printed text Authors: Jappy, Tony, Author Edition statement: 1st ed. Publisher: London : Bloomsbury Publication Date: C2013 Pagination: xvii, 218 p. Layout: ill. Size: 23 cm. ISBN (or other code): 978-1-441-10940-8 Price: 1020.00 Languages : English (eng) Descriptors: [LCSH]Semiotics
[LCSH]Semiotics -- Social aspects
[LCSH]Visual communicationClass number: P99 .J37I 2013 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28413 Introduction tp peircean : visual semiotics [printed text] / Jappy, Tony, Author . - 1st ed. . - [S.l.] : London : Bloomsbury, C2013 . - xvii, 218 p. : ill. ; 23 cm.
ISBN : 978-1-441-10940-8 : 1020.00
Languages : English (eng)
Descriptors: [LCSH]Semiotics
[LCSH]Semiotics -- Social aspects
[LCSH]Visual communicationClass number: P99 .J37I 2013 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28413 Hold
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Barcode Call number Media type Location Section Status 32002000603773 P99 .J37I 2013 C.2 Book Graduate Library General Shelf Available 32002000603772 P99 .J37I 2013 C.1 Book Main Library General Shelf Available
Title : Universe of the mind : a semiotic theory of culture Material Type: printed text Authors: Lotman, I︠U︡. M. (1922-1993), Author ; Shukman, Ann, Translator ; Eco, Umberto, Author Publisher: Bloomington, IN : Indiana University Press Publication Date: 2000 Pagination: xiii, 288 p. Size: 24 cm. ISBN (or other code): 978-0-253-21405-8 Price: 1450.00 Languages : English (eng) Original Language : Russian (rus) Descriptors: [LCSH]Culture
[LCSH]Semiotics
[LCSH]Semiotics -- Social aspectsClass number: P99 .L68 2000 Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28294 Universe of the mind : a semiotic theory of culture [printed text] / Lotman, I︠U︡. M. (1922-1993), Author ; Shukman, Ann, Translator ; Eco, Umberto, Author . - [S.l.] : Bloomington, IN : Indiana University Press, 2000 . - xiii, 288 p. ; 24 cm.
ISBN : 978-0-253-21405-8 : 1450.00
Languages : English (eng) Original Language : Russian (rus)
Descriptors: [LCSH]Culture
[LCSH]Semiotics
[LCSH]Semiotics -- Social aspectsClass number: P99 .L68 2000 Curricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28294 Hold
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Barcode Call number Media type Location Section Status 32002000600474 P99 .L68 2000 C.2 Book Graduate Library General Shelf Available 32002000600475 P99 .L68 2000 C.1 Book Main Library General Shelf Available
Title : Vygotsky and the social formation of mind Material Type: printed text Authors: Wertsch, James V., Author Publisher: Harvard University Press Publication Date: 1985 Pagination: xiv, 262 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0674943511 Price: 922 Baht Languages : English (eng) Descriptors: [LCSH]Cognition
[LCSH]Cognition -- Social aspects
[LCSH]Psycholinguistics
[LCSH]Psycholinguistics -- Social aspects
[LCSH]Semiotics -- Social aspects
[LCSH]SymbolismCurricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3029 Vygotsky and the social formation of mind [printed text] / Wertsch, James V., Author . - Cambridge, Mass. : Harvard University Press, 1985 . - xiv, 262 p. : pbk. ; 24 cm.
ISBN : 0674943511 : 922 Baht
Languages : English (eng)
Descriptors: [LCSH]Cognition
[LCSH]Cognition -- Social aspects
[LCSH]Psycholinguistics
[LCSH]Psycholinguistics -- Social aspects
[LCSH]Semiotics -- Social aspects
[LCSH]SymbolismCurricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3029 Hold
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Barcode Call number Media type Location Section Status 32002000052488 BF109.V95 W47 1985 Book Main Library General Shelf Available
