Title :	Effective promotional planning for e-Business
Material Type:	printed text
Authors:	Ace, Cathy, Author ; Chartered Institute of Marketing, Associated Name
Publisher:	Butterworth-Heinemann
Publication Date:	2002
Pagination:	290 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0750652683
Price:	1120 Baht
General note:	Published in association with the Chartered Institute of Marketing.,Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Electronic commerce -- Marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3550

Effective promotional planning for e-Business [printed text] / Ace, Cathy, Author ; Chartered Institute of Marketing, Associated Name . - Oxford : Butterworth-Heinemann, 2002 . - 290 p. : ill., pbk. ; 24 cm.
ISBN : 0750652683 : 1120 Baht
Published in association with the Chartered Institute of Marketing.,Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Electronic commerce -- Marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3550