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Services marketing / Lovelock, Christopher H. / Prentice Hall - 2001
Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author . - 4th ed. . - Upper Saddle River, NJ : Prentice Hall, 2001 . - xviii, 717 p. : ill., map, hbk. ; 25 cm. ISBN : 0130173924 : 5335 Baht Languages : English (eng)
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Barcode | Call number | Media type | Location | Section | Status |
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32002000054583 | HF5415.122 L68 2001 | Book | Graduate Library | General Shelf | Available |