| Collection Title: | SIU IS | | Title : | Management communication with doctors : in Mandalay when giving samples | | Material Type: | printed text | | Authors: | Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name | | Publisher: | Bangkok : Shinawatra University | | Publication Date: | c2014 | | Pagination: | xii, 47 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
| | Languages : | English (eng) | | Descriptors: | [LCSH]Communication
[LCSH]Samples giving
[LCSH]Satisfaction
| | Class number: | SIU IS SOM MBA 2014 05 | | Abstract: | Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. | | Curricular : | BBA/MBA/MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 |
SIU IS. Management communication with doctors : in Mandalay when giving samples [printed text] / Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name . - Bangkok : Shinawatra University, c2014 . - xii, 47 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English ( eng) | Descriptors: | [LCSH]Communication
[LCSH]Samples giving
[LCSH]Satisfaction
| | Class number: | SIU IS SOM MBA 2014 05 | | Abstract: | Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. | | Curricular : | BBA/MBA/MSM/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 |
|
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Management communication with doctors / Htet, Zin Myo / Bangkok : Shinawatra University - c2014
