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Health communication message design / Cho, Hyunyi / Los Angeles : SAGE - 2012

Public ISBD No review available on this record. Title : Health communication message design : theory and practice Material Type: printed text Authors: Cho, Hyunyi, Editor Publisher: Los Angeles : SAGE Publication Date: 2012 Pagination: xvi, 277 p. Layout: ill. Size: 24 cm. ISBN (or other code): 978-1-412-98655-7 Price: 1700.00 Languages : English (eng) Descriptors: [LCSH]Communication [LCSH]Communication in medicine [LCSH]Economic development -- Literacy program [LCSH]Health planning [LCSH]Health Promotion [LCSH]Program development Keywords: Health planning. Health promotion. Communication. Class number: W84.1 H349 2012 Contents note: Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- Curricular : BNS Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526 Health communication message design : theory and practice [printed text] / Cho, Hyunyi, Editor . - Los Angeles : SAGE, 2012 . - xvi, 277 p. : ill. ; 24 cm. ISBN : 978-1-412-98655-7 : 1700.00 Languages : English (eng) Descriptors: [LCSH]Communication [LCSH]Communication in medicine [LCSH]Economic development -- Literacy program [LCSH]Health planning [LCSH]Health Promotion [LCSH]Program development Keywords: Health planning. Health promotion. Communication. Class number: W84.1 H349 2012 Contents note: Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- Curricular : BNS Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526

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Barcode	Call number	Media type	Location	Section	Status
32002000390466	W84.1 H349 2012	Book	Main Library	Library Counter	Available