Title :	National image and competitive advantage : the theory and practice of country-of-origin effect
Material Type:	printed text
Authors:	Jaffe, Eugene D., Author ; Nebenzahl, Israel D., Associated Name
Publisher:	Copenhagen Business School Press/Handelshฒjskolens Forlag
Publication Date:	2001
Pagination:	186 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	8763000318
Price:	3460 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Comparative advantage (International trade) [LCSH]National characteristics
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3416

National image and competitive advantage : the theory and practice of country-of-origin effect [printed text] / Jaffe, Eugene D., Author ; Nebenzahl, Israel D., Associated Name . - Copenhagen, Herndon, VA : Copenhagen Business School Press/Handelshฒjskolens Forlag, 2001 . - 186 p. : ill., cloth ; 24 cm.
ISBN : 8763000318 : 3460 Baht
Languages : English (eng)

Descriptors:	[LCSH]Comparative advantage (International trade) [LCSH]National characteristics
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3416