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How come your brand isn't working hard enough ? / Cheverton, Peter / Kogan Page - 2002

Public ISBD No review available on this record. Title : How come your brand isn't working hard enough ? : the essential guide to brand management Material Type: printed text Authors: Cheverton, Peter, Author Publisher: Kogan Page Publication Date: 2002 Pagination: xii, 180 p. Layout: ill., pbk. Size: 22 cm. ISBN (or other code): 0749437286 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4199 How come your brand isn't working hard enough ? : the essential guide to brand management [printed text] / Cheverton, Peter, Author . - London, UK : Kogan Page, 2002 . - xii, 180 p. : ill., pbk. ; 22 cm. ISBN : 0749437286 : 495 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4199

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Barcode	Call number	Media type	Location	Section	Status
32002000057958	HF5415.15.B666 C526 2002	Book	Main Library	General Shelf	Available