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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesBeyond listening / Goebert, Bonnie / New York : John Wiley & Sons - 2002
Title : Beyond listening : learning the secret language of focus groups Material Type: printed text Authors: Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name Publisher: New York : John Wiley & Sons Publication Date: 2002 Pagination: xvi, 224 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0471395625 Price: 1288 Baht Languages : English (eng) Descriptors: [LCSH]Accounting
[LCSH]Consumer behavior
[LCSH]Consumers' preferences
[LCSH]Focused group interviewingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750 Beyond listening : learning the secret language of focus groups [printed text] / Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name . - New York : John Wiley & Sons, 2002 . - xvi, 224 p. : cloth ; 24 cm.
ISBN : 0471395625 : 1288 Baht
Languages : English (eng)
Descriptors: [LCSH]Accounting
[LCSH]Consumer behavior
[LCSH]Consumers' preferences
[LCSH]Focused group interviewingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750 Hold
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Barcode Call number Media type Location Section Status 32002000031888 HF5415.32 G64 2002 Book Graduate Library General Shelf Available
Title : Citizen brand : 10 commandments for transforming brands in a consumer democracy Material Type: printed text Authors: Gobe, Marc, Author Publisher: New York : Allworth Press Publication Date: 2002 Pagination: xxxvii, 249 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 158115240X Price: 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm.
ISBN : 158115240X : 998 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Marketing
[LCSH]Consumers' preferences
[LCSH]Motivation research (Marketing)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000107191 HD69.B7 G6 2002 c.2 Book Main Library General Shelf Available 32002000107183 HD69.B7 G6 2002 c.1 Book Main Library Thaksin Corner Available
