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Author David W Wragg
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesEffective media relations: How to get results / Michael Bland ; Alison, Theaker ; David W Wragg ; David W. Wragg / Kogan Page - 2005
Title : Effective media relations: How to get results Material Type: printed text Authors: Michael Bland, Author ; Alison, Theaker, Author ; David W Wragg, Author ; David W. Wragg, Author Edition statement: 3rd Publisher: Kogan Page Publication Date: 2005 Pagination: 176 p. Size: Paperback ISBN (or other code): 978-0-7494-4380-1 Price: gift Languages : English (eng) Abstract: The power of the media is unquestionable.? It can have dramatic effects?on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
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In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
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In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
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In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
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In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
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For the newcomer to public relations, Effective Media Relations?is a useful?primer. For the seasoned practitioner, it will serve as a?refresher and give an valuable overview of media relations.
(Product Description)Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20336 Effective media relations: How to get results [printed text] / Michael Bland, Author ; Alison, Theaker, Author ; David W Wragg, Author ; David W. Wragg, Author . - 3rd . - London ; Sterling, VA : Kogan Page, 2005 . - 176 p. ; Paperback.
ISBN : 978-0-7494-4380-1 : gift
Languages : English (eng)
Abstract: The power of the media is unquestionable.? It can have dramatic effects?on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
?
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
?
In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
?
In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
?
In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
?
For the newcomer to public relations, Effective Media Relations?is a useful?primer. For the seasoned practitioner, it will serve as a?refresher and give an valuable overview of media relations.
(Product Description)Curricular : GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=20336 Hold
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Barcode Call number Media type Location Section Status 32002000379774 HD59 B64 2005 Book Main Library Library Counter Available
