| Collection Title: | SIU Thesis | | Title : | The Creative Characteristics and Influence of New Media Art in China: A Case Study of Guangzhou International Light Festival | | Material Type: | printed text | | Authors: | Li Wei, Author ; Sakon Phu-ngamdee, Associated Name ; Palphol Rodloytuk, Associated Name | | Publisher: | Pathumthani: Shinawatra University | | Publication Date: | 2023 | | Pagination: | viii, 203 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 1,000.00 Baht. | | General note: | SIU THE: SOLA-PhD-APC-2023-52
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023 | | Languages : | English (eng) | | Descriptors: | [LCSH]Art -- China -- Guangzhou
[LCSH]Creative ability
[LCSH]Digital media
| | Abstract: | In the digital age, new media art emerges as an evolving art form due to rapid technological advancement and unprecedented perceptions. This study examines how new media art characteristics influence exhibition promotion effectiveness, focusing on the Guangzhou International Lighting Festival. It investigates themes, work selection, related award submissions, and evaluations of award-winning new media art works by professionals and the public. The research employs case study, literature analysis, in- depth interviews, and surveys. It analyzes views of art professionals and the public's evaluation of the Light Arts Award (Guangzhou) and Trophy of Lights (Lyon) winning works. Findings reveal new media art prioritizes media creation, and its characteristics impact audience preferences, technical application methods, and perception of humanities and technology. These characteristics also influence lighting festival promotion and the Light Arts Award (Guangzhou) evaluation criteria.The lighting art festival should serve as a platform for new concepts, with contemporary themes and deepened discussion of issues. This research can be a reference for future planning and execution of the Guangzhou International Lighting Festival and related art festivals. | | Curricular : | BALA/GE/MTEIL | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28673 |
SIU Thesis. The Creative Characteristics and Influence of New Media Art in China: A Case Study of Guangzhou International Light Festival [printed text] / Li Wei, Author ; Sakon Phu-ngamdee, Associated Name ; Palphol Rodloytuk, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 203 p. : Tables, ill ; 30 cm. 1,000.00 Baht. SIU THE: SOLA-PhD-APC-2023-52
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023 Languages : English ( eng) | Descriptors: | [LCSH]Art -- China -- Guangzhou
[LCSH]Creative ability
[LCSH]Digital media
| | Abstract: | In the digital age, new media art emerges as an evolving art form due to rapid technological advancement and unprecedented perceptions. This study examines how new media art characteristics influence exhibition promotion effectiveness, focusing on the Guangzhou International Lighting Festival. It investigates themes, work selection, related award submissions, and evaluations of award-winning new media art works by professionals and the public. The research employs case study, literature analysis, in- depth interviews, and surveys. It analyzes views of art professionals and the public's evaluation of the Light Arts Award (Guangzhou) and Trophy of Lights (Lyon) winning works. Findings reveal new media art prioritizes media creation, and its characteristics impact audience preferences, technical application methods, and perception of humanities and technology. These characteristics also influence lighting festival promotion and the Light Arts Award (Guangzhou) evaluation criteria.The lighting art festival should serve as a platform for new concepts, with contemporary themes and deepened discussion of issues. This research can be a reference for future planning and execution of the Guangzhou International Lighting Festival and related art festivals. | | Curricular : | BALA/GE/MTEIL | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28673 |
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