From this page you can:
Home |
Descriptors
Add the result to your basket Make a suggestion Refine your search Apply to external sources
SIU Thesis. Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand / Salakanan Panthasupkul / Pathumthani: Shinawatra University - 2021
Collection Title: SIU Thesis Title : Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand Material Type: printed text Authors: Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2021 Pagination: viii, 126 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021Languages : English (eng) Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 SIU Thesis. Developing Strategic Model for Improving Satisfaction of Golf Tourism in Thailand [printed text] / Salakanan Panthasupkul, Author ; Wasin Phromphitakkul, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2021 . - viii, 126 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2021-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2021
Languages : English (eng)
Descriptors: [LCSH]Golf -- Economic aspects
[LCSH]Sports and tourism
[LCSH]Strategic planningKeywords: Golfer satisfaction, Strategic model of golfer satisfaction index, Golf tourism, Golf tourists’ perceptions, Golf courses in Thailand. Abstract: In Thailand, there is no official standard to measure golfer satisfaction for golf tourism in Thailand. A strategic model of golfer satisfaction index represents a uniform system for evaluating, comparing, and improving golfer satisfaction within organizations and industries. The purpose of this study was to develop a strategic model for improving satisfaction of golf tourism in Thailand and identify any significant differences in golf tourists’ perceptions toward service quality, golf course image, perceived value and golfer satisfaction based on demographics.
This study utilized a convenience sampling method to collect data in six golf courses of Thailand. Questionnaires were given to each golf tourist at the reception area of the golf course. Each of six golf courses was allotted 200 questionnaires, which were distributed by field workers who invited golf tourists to participate in this study. From the 1,200 questionnaires distributed, 352 were usable. Golf tourists included 67% male and 33% female. Korean was the nationality of 33% of golf tourists with 19% from Japan, and 13% from Singapore.
This study used Structural Equation Modeling to test the hypotheses and relationships among variables in the proposed strategic model of golfer satisfaction index. In addition, this study used ANOVA to test for significant differences regarding service quality, golf course image, perceived value, and golfer satisfaction based on demographics of gender, nationality, age, education, and annual income.
Statements of golf tourists who responded to open-ended questions during the pilot study as well as the responses from qualitative research’ questions by experts in the golf tourism industry and university educators helped to clarify the meaning of items included in the structured questionnaire. When the items on the final questionnaire matched the top three attributes of the four constructs which were service quality, golf course image, perceived value, and golfer satisfaction of the qualitative research’ findings, it demonstrated that the items on the questionnaires were reliable and valid.
Results indicated that a modified strategic model of golfer satisfaction index provided a uniform means of assessing the golfer satisfaction of golf tourism in Thailand. For golf course owners and managers, this strategic model of golfer satisfaction index could be a useful tool for evaluating golfer satisfaction and would provide a significant complement to conventional improvements of golfer satisfaction.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28539 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607690 SIU THE: SOM-PhD-M-2021-01 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607712 SIU THE: SOM-PhD-M-2021-01 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Due for return by 10/09/2023