| Collection Title: | SIU Thesis | | Title : | Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China | | Material Type: | printed text | | Authors: | Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name | | Publisher: | Pathumthani: Shinawatra University | | Publication Date: | 2022 | | Pagination: | xi, 161 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 | | Languages : | English (eng) | | Descriptors: | [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]Painting
| | Keywords: | Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting | | Abstract: | With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters. | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 |
SIU Thesis. Influence of Artwork Prices through Consumer Buying Behavior on the Artistic Creation of Professional Painter: Case Study of Chinese Flower-and-Bird Painting in Shan Dong Province, China [printed text] / Feifei Li, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xi, 161 p. : Tables, ill. ; 30 cm. 500.00 Baht SIU THE: SOM-PhD-M-2022-66
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022 Languages : English ( eng) | Descriptors: | [LCSH]Artwork
[LCSH]Consumer behavior
[LCSH]Painting
| | Keywords: | Artwork Price, Professional Painter, Consumer Buying Behavior, Chinese Flower-And-Bird Painting | | Abstract: | With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. It initially reveals the operation law of the artwork market and determines the impact the degree of influence of artwork prices.
On the basis of understanding the status quo of artistic creation of professional painters, this research attempts to explore whether the intrinsic value attributes and macroeconomic factors of the value of artworks will affect the creation of professional painters' artworks, and analyze whether there is a certain correlation between the two. In the process of research, it is found that the influence between the two is not direct. Adding an intermediary variable to the purchase behavior of consumers will make the influence relationship between them more complete. This paper adopts a quantitative research method to design a questionnaire suitable for this research, and selects professional painters from the representative Chinese Painting Artists Association of Shandong Province as the research object. This article also adopted the interview method, interviewing twenty senior professional painters in Qingzhou, which made the thesis more convincing.
The author collected 409 valid questionnaires, and through relevant analysis and regression analysis, it was verified that the intrinsic value attributes of art value and macroeconomic factors have a significant influence on consumer purchase behavior, and also have a significant influence on professional painters’ artistic creation. , The purchase behavior of consumers also directly affects the creative enthusiasm of professional painters. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on consumer purchasing behavior. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative. This also directly affects consumers' purchasing power for artworks, and ultimately affects the artistic creation of professional painters. | | Curricular : | BBA/GE/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28443 |
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