Collection Title:	SIU Thesis
Title :	The Effect of Short Video Art on People’s Subjective Well-Being
Material Type:	printed text
Authors:	Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name
Publisher:	Pathumthani: Shinawatra University
Publication Date:	2023
Pagination:	vii, 188 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	1000.00 Baht.
General note:	SIU THE: SOLA-PhD-APC-2023-55 Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages :	English (eng)
Descriptors:	[LCSH]Art [LCSH]Short Video [LCSH]Well-being
Keywords:	Short video, Subjective well-being, Short video users
Abstract:	In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined. This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method. The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.
Curricular :	BALA/GE/MTEIL
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664

SIU Thesis. The Effect of Short Video Art on People’s Subjective Well-Being [printed text] / Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - vii, 188 p. : Tables, ill. ; 30 cm.
1000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-55
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)

Descriptors:	[LCSH]Art [LCSH]Short Video [LCSH]Well-being
Keywords:	Short video, Subjective well-being, Short video users
Abstract:	In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined. This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method. The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.
Curricular :	BALA/GE/MTEIL
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664