Collection Title:	SIU Thesis
Title :	Effects of Perceived Corporate Social Responsibility on the Job Intention of Potential Employees in Chongqing, China
Material Type:	printed text
Authors:	Wei Yang, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name
Publisher:	Pathumthani: Shinawatra University
Publication Date:	2022
Pagination:	xiii, 185 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	500.00 Baht
General note:	SIU THE: SOM-PhD-M-2022-87 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages :	English (eng)
Descriptors:	[LCSH]Employees -- Behavior [LCSH]Employees -- Social aspects [LCSH]Social responsibility of business -- China -- Chongqing
Keywords:	Perceived CSR, Potential Employees, Job Intention, Corporate Reputation
Abstract:	In recent years, the research on corporate social responsibility has attracted more and more attention from the academic community and has gradually been implemented in corporations. As to whether corporations should perform social responsibilities, relatively rich research conclusions and experience summaries have been formed. These studies and practices help us understand the relationship and influence between CSR behavior and stakeholders, but research on how CSR performance affects corporate reputation and how it affects the behavioral response process of potential employees is still very limited. The premise of potential employees' response to CSR performance is perceived CSR, and the process of perceived CSR affecting the job intention of potential employees is affected by many factors. Based on this, this research takes the impact of perceived CSR on job intention of potential employees as the mainline of research, pays attention to the process and intermediate links of CSR value realization, and focuses on the important role of perceived CSR, using the stakeholder theory, organizational identification, signaling theory, and attribution theory. As a basis, a conceptual model of the relationship between potential employees, corporate reputation, job intention of potential employees, CSR awareness, CSR attention, and CSR credibility was constructed, and 10 research hypotheses were put forward. Use research methods that combine qualitative analysis and quantitative analysis, and use literature research, in-depth interviews, and questionnaire surveys to obtain primary survey data. The data is processed and analyzed through statistical analysis software such as SPSS27, AMOS27, and descriptive statistical analysis, confirmatory factor analysis, regression analysis, mediating effect analysis, moderating effect analysis and other methods are used to finally draw the following research conclusions: 1) potential Employees have a direct and positive impact on job intention of potential employees. 2) Potential employees have a direct and positive impact on corporate reputation. 3) Corporate reputation has a direct and positive impact on the job intention of potential employees. 4) Corporate reputation has a mediating effect on the relationship between potential employees and job intention of potential employees. 5) CSR awareness and CSR credibility play a moderating effect in the relationship between perceived CSR and job intention of potential employees.
Curricular :	BBA/GE/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28477

SIU Thesis. Effects of Perceived Corporate Social Responsibility on the Job Intention of Potential Employees in Chongqing, China [printed text] / Wei Yang, Author ; Sarana Photchanachan, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiii, 185 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-87
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)

Descriptors:	[LCSH]Employees -- Behavior [LCSH]Employees -- Social aspects [LCSH]Social responsibility of business -- China -- Chongqing
Keywords:	Perceived CSR, Potential Employees, Job Intention, Corporate Reputation
Abstract:	In recent years, the research on corporate social responsibility has attracted more and more attention from the academic community and has gradually been implemented in corporations. As to whether corporations should perform social responsibilities, relatively rich research conclusions and experience summaries have been formed. These studies and practices help us understand the relationship and influence between CSR behavior and stakeholders, but research on how CSR performance affects corporate reputation and how it affects the behavioral response process of potential employees is still very limited. The premise of potential employees' response to CSR performance is perceived CSR, and the process of perceived CSR affecting the job intention of potential employees is affected by many factors. Based on this, this research takes the impact of perceived CSR on job intention of potential employees as the mainline of research, pays attention to the process and intermediate links of CSR value realization, and focuses on the important role of perceived CSR, using the stakeholder theory, organizational identification, signaling theory, and attribution theory. As a basis, a conceptual model of the relationship between potential employees, corporate reputation, job intention of potential employees, CSR awareness, CSR attention, and CSR credibility was constructed, and 10 research hypotheses were put forward. Use research methods that combine qualitative analysis and quantitative analysis, and use literature research, in-depth interviews, and questionnaire surveys to obtain primary survey data. The data is processed and analyzed through statistical analysis software such as SPSS27, AMOS27, and descriptive statistical analysis, confirmatory factor analysis, regression analysis, mediating effect analysis, moderating effect analysis and other methods are used to finally draw the following research conclusions: 1) potential Employees have a direct and positive impact on job intention of potential employees. 2) Potential employees have a direct and positive impact on corporate reputation. 3) Corporate reputation has a direct and positive impact on the job intention of potential employees. 4) Corporate reputation has a mediating effect on the relationship between potential employees and job intention of potential employees. 5) CSR awareness and CSR credibility play a moderating effect in the relationship between perceived CSR and job intention of potential employees.
Curricular :	BBA/GE/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28477