Collection Title:	SIU Thesis
Title :	The Impact of Music Festival on Perception of City Competitiveness: A Case Study of Xiamen City, China
Material Type:	printed text
Authors:	Tingjun You, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name
Publisher:	Pathumthani: Shinawatra University
Publication Date:	2022
Pagination:	xiii, 272 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	500.00 Baht
General note:	SIU THE: SOM-PhD-M-2022-78 Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages :	English (eng)
Descriptors:	[LCSH]Music festival
Keywords:	Music Festival, City Image, Perception of City Competitiveness, Xiamen City
Abstract:	Nowadays, music festival is an important way to improve the competitiveness of the city. From the perspective of consumer psychology, we need to study the relevance of music festival to the psychological perception of city competitiveness. In order to explore the impact of music festival on perception of city competitiveness. We surveyed 400 participants of the Xiamen Music Festival in Xiamen city. We mainly used Structural Equation Modeling (SEM) methods to test research hypotheses. Firstly, before the formal survey, we modified and established the measurement scale through in-depth interview and exploratory factor analysis (EFA). Secondly, the measurement scale was further tested by confirmatory factor analysis (CFA), reliability analysis and validity analysis. Finally, all the research hypotheses were verified by SEM. The results indicated that music festival positively impacts on the city image. Music festival also positively impacts on perception of city competitiveness. City image mediates relationship between music festival and perception of city competitiveness. According to the above results, the study recommended as follows. First of all, the city manager and the organizers of the music festival should optimize the music festival image, increase the music festival attraction, integrate music festival, and create the brand effect of the music festival. Secondly, we should strengthen music festival communication and expand music festival influence. Thirdly, strengthen the connection between music festival and city. Fourthly, continue to make effort to maintain and create city music image. Finally, the music festival should seize the opportunity to bravely meet challenges brought by COVID-19.
Curricular :	BBA/GE/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28458

SIU Thesis. The Impact of Music Festival on Perception of City Competitiveness: A Case Study of Xiamen City, China [printed text] / Tingjun You, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xiii, 272 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-78
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)

Descriptors:	[LCSH]Music festival
Keywords:	Music Festival, City Image, Perception of City Competitiveness, Xiamen City
Abstract:	Nowadays, music festival is an important way to improve the competitiveness of the city. From the perspective of consumer psychology, we need to study the relevance of music festival to the psychological perception of city competitiveness. In order to explore the impact of music festival on perception of city competitiveness. We surveyed 400 participants of the Xiamen Music Festival in Xiamen city. We mainly used Structural Equation Modeling (SEM) methods to test research hypotheses. Firstly, before the formal survey, we modified and established the measurement scale through in-depth interview and exploratory factor analysis (EFA). Secondly, the measurement scale was further tested by confirmatory factor analysis (CFA), reliability analysis and validity analysis. Finally, all the research hypotheses were verified by SEM. The results indicated that music festival positively impacts on the city image. Music festival also positively impacts on perception of city competitiveness. City image mediates relationship between music festival and perception of city competitiveness. According to the above results, the study recommended as follows. First of all, the city manager and the organizers of the music festival should optimize the music festival image, increase the music festival attraction, integrate music festival, and create the brand effect of the music festival. Secondly, we should strengthen music festival communication and expand music festival influence. Thirdly, strengthen the connection between music festival and city. Fourthly, continue to make effort to maintain and create city music image. Finally, the music festival should seize the opportunity to bravely meet challenges brought by COVID-19.
Curricular :	BBA/GE/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28458