Title :	Beyond listening : learning the secret language of focus groups
Material Type:	printed text
Authors:	Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name
Publisher:	New York : John Wiley & Sons
Publication Date:	2002
Pagination:	xvi, 224 p.
Layout:	cloth
Size:	24 cm.
ISBN (or other code):	0471395625
Price:	1288 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Accounting [LCSH]Consumer behavior [LCSH]Consumers' preferences [LCSH]Focused group interviewing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750

Beyond listening : learning the secret language of focus groups [printed text] / Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name . - New York : John Wiley & Sons, 2002 . - xvi, 224 p. : cloth ; 24 cm.
ISBN : 0471395625 : 1288 Baht
Languages : English (eng)

Descriptors:	[LCSH]Accounting [LCSH]Consumer behavior [LCSH]Consumers' preferences [LCSH]Focused group interviewing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750