Title :	Advertising and promotion : an integrated marketing communications perspective
Material Type:	printed text
Authors:	Belch George E., Author ; Belch, Michael A., Author
Edition statement:	8th ed
Publisher:	Boston : McGraw-Hill Irwin
Publication Date:	c2009
Pagination:	xxv, 838 p.
Layout:	ill.
Size:	28 cm.
ISBN (or other code):	9780072844400
Price:	Donate
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Promotion
Class number:	HF5823 .B387 2009
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452

Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch George E., Author ; Belch, Michael A., Author  . -  8th ed . - Boston : McGraw-Hill Irwin, c2009 . - xxv, 838 p. : ill. ; 28 cm.
ISSN : 9780072844400 : Donate
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Promotion
Class number:	HF5823 .B387 2009
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27452