Title :	International & global marketing : concepts and cases
Material Type:	printed text
Authors:	Meloan, Taylor W., Author ; Graham, John L., Associated Name
Edition statement:	2nd ed.
Publisher:	Irwin/McGraw-Hill
Publication Date:	1998
Pagination:	xvi, 439 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	0256218943
Price:	3546 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Export marketing [LCSH]Export marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2630

International & global marketing : concepts and cases [printed text] / Meloan, Taylor W., Author ; Graham, John L., Associated Name  . -  2nd ed. . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xvi, 439 p. : pbk. ; 24 cm.
ISBN : 0256218943 : 3546 Baht
Languages : English (eng)

Descriptors:	[LCSH]Export marketing [LCSH]Export marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2630