Title :	The infinite asset : managing brands to build new value
Material Type:	printed text
Authors:	Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2001
Pagination:	xii, 238 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	1578512492
Price:	991 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management [LCSH]Brand name products -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578

The infinite asset : managing brands to build new value [printed text] / Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xii, 238 p. : ill., cloth ; 24 cm.
ISBN : 1578512492 : 991 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management [LCSH]Brand name products -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578