Title :	Guide to media management
Material Type:	printed text
Authors:	Zeltner, Herbert, Author
Publisher:	NTC Business Books
Publication Date:	c1995
Pagination:	128 p.
Layout:	ill.
Size:	24 cm.
ISBN (or other code):	978-0-84423-371-0
General note:	Includes index. At head of title: Association of National Advertisers
Languages :	English (eng)
Descriptors:	[LCSH]Advertising media planning
Class number:	HF5826.5 .Z44 1995
Curricular :	BALA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25225

Guide to media management [printed text] / Zeltner, Herbert, Author . - Lincolnwood, Chicago, Ill. : NTC Business Books, c1995 . - 128 p. : ill. ; 24 cm.
ISBN : 978-0-84423-371-0
Includes index.
At head of title: Association of National Advertisers
Languages : English (eng)

Descriptors:	[LCSH]Advertising media planning
Class number:	HF5826.5 .Z44 1995
Curricular :	BALA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25225